Case Study: NRG-Office achieves 700% increase in job applicants with LinkedIn Marketing Solutions

Marketing nationwide with regionalised messages

NRG-Office, a 51–200 employee staffing and recruiting firm based in Nijmegen and Amsterdam, needed a way to market nationally while addressing local differences in candidate priorities. After launching a regionalised LinkedIn strategy in 2021, the challenge was to increase qualified applicants and successful hires by tailoring messaging to distinct regions without losing nationwide brand awareness.

They implemented a full-funnel approach on LinkedIn: nation‑wide brand building to maintain awareness, region-specific lead-generation campaigns with tailored creatives, and CRM integrations (HubSpot and Salesforce) to track candidates, refine segments and build Lookalike Audiences. In one year this approach drove a 700% increase in job applicants, a 300% increase in hires, and a 220% lift in clickthrough rate to the website.

NRG-Office

Ward Gugelot

Growth Marketer