Case Study: Prada Group achieves elevated campaign precision with LinkedIn Marketing Solutions

Prada Group powers media mix modeling with Tealium’s solution for Conversions

Prada Group, the Milan‑based luxury fashion house behind brands like Prada and Miu Miu, sought to expand and improve its LinkedIn marketing but needed a way to combine its own first‑party customer data with LinkedIn’s demographic insights. The social media team’s challenge was to enhance targeting, tracking, measurement, and optimization across campaigns to better reach and understand both new and existing customers.

By connecting Tealium’s customer data platform to LinkedIn via the Conversions API, Prada established a continuous flow of enriched data into its tools, enabling media mix modeling and cross‑channel budget optimization. The integration delivered a richer view of customer behavior, improved off‑platform tracking, and resulted in more precise, personalized LinkedIn campaigns and clearer insight into campaign ROI.

Prada Group