Case Study: WalkMe doubles campaign output and boosts ROI visibility with LinkedIn Marketing Solutions

How Walkme Used Sprinklr to Scale Advertising with LinkedIn

WalkMe, a San Francisco–based software company, was driving roughly 40% of its pipeline from LinkedIn but struggled to scale and optimize its paid efforts. A two-person acquisition team was manually managing up to 10,000 ads across ~100 campaigns per month, relying on spreadsheets and missing opportunities to shut down low performers or expand winners while needing better ROI visibility tied to Salesforce.

By partnering with LinkedIn marketing partner Sprinklr and deploying a rule-based “Modern Advertising” solution, WalkMe automated bulk creative uploads, parameterized tracking URLs, and integrated ad data with Salesforce for clearer funnel visibility. The result: campaign volume doubled with the same headcount (scaling from 100 to 300 campaigns/month), a 40% increase in LinkedIn ad spend, and improved ROI insight (cost-per-pipeline reduced to $488 vs. $700 on other platforms).

WalkMe

Asher Yiftachel

Head of Paid Acquisition