Case Study: HDFC Life achieves 175% increase in qualified leads with LinkedIn Marketing Solutions

HDFC Life grows qualified leads by 175% on LinkedIn

HDFC Life, a Mumbai-based insurance firm with 10,000+ employees, faced a lead-quality problem during the pandemic: job losses meant engagement from display ads no longer reliably indicated the financial confidence needed to buy insurance, making it hard to validate and prioritize leads.

The performance marketing team deployed a full-funnel LinkedIn strategy that built on organic brand engagement—retargeting users who engaged top-of-funnel content, using paid media plus the LinkedIn Insight Tag to gather visitor insights, and creating Lookalike Audiences to find new prospects. The campaign drove a 175% increase in qualified leads, a 50% rise in time spent on site by LinkedIn visitors, and 37 million impressions from a 27 million target audience.

HDFC Life

Vishal Subharwal

Executive Vice President, Ecommerce & Digital Marketing