Case Study: InMoment achieves sharper ABM targeting and major performance gains (40% higher CTR, 63% lower CPL) with LinkedIn Marketing Solutions

How Terminus and LinkedIn helped InMoment build better optimizations and reach the full buying committee

InMoment, a South Jordan, Utah–based software company of 1,400 employees, wanted to move beyond hit-or-miss LinkedIn ads and maximize its account-based marketing (ABM) impact. The team needed more precise targeting and a scalable approach to run multiple smaller, clearly defined campaigns that reached full buying committees rather than hoping to catch buyers in the cycle.

Partnering with LinkedIn Marketing Partner Terminus, InMoment integrated Terminus target-account and intent data into LinkedIn Campaign Manager, used weekly list updates and “Jordan’s Mind Maps” of targeted campaigns, and added conversation ads/InMail to engage buying committees. The approach delivered strong results: 40% YoY increase in CTR, 63% QoQ decrease in CPL, 131% increase in clicks QoQ, 23% of pipeline influenced and 21% of target accounts engaged.

InMoment

Jordan Vardell

Director of Demand Generation