Case Study: Global Village achieves 1,886% boost in leads with LinkedIn Marketing Solutions (Sponsored Content)

Top Dubai attraction Global Village generates 1,800% boost in leads using sponsored content

Global Village is a multicultural family destination in Dubai—one of the city’s top tourist attractions with thousands of retail outlets, food vendors and nightly performances. Although consumer awareness was high, Global Village needed to attract new B2B partners globally on a limited budget and sought a highly targeted way to raise awareness and drive exhibitor sign‑ups.

Working with Starcom, LinkedIn ran a sponsored-content conversion campaign using video success stories, full‑funnel optimisation and real‑time retargeting, tracking submissions on the exhibitor site. The campaign delivered 65% of total leads, an 1,886% increase in leads versus 2021, and a 94% drop in cost per lead over the campaign (over 90% year‑on‑year).

Global Village

Jaki Ellenby

Executive Director, Marketing