Case Study: F5 achieves 462% higher DevOps engagement and 80% lower cost-per-lead with LinkedIn Marketing Solutions

How F5 Ramped up its DevOps Engagement in EMEA

F5, a multi-cloud application services provider that expanded its footprint after acquiring NGINX, needed to raise awareness and credibility with the broader DevOps community in EMEA and generate enterprise-level leads—an audience that is hard to reach with traditional B2B tactics. The brief was to engage DevOps practitioners on LinkedIn, build brand trust, and deliver quality demand-generation outcomes.

F5 and agency Transmission worked with LinkedIn to build a bespoke DevOps segment (skills + job titles) and run an integrated campaign using Sponsored Content, short technical videos, gated white papers/eBooks and Conversation Ads in LinkedIn Messenger—content adapted from F5’s DevCentral community. The campaign drove double-digit CTRs, an engagement rate 462% above sector benchmark and a cost per lead 80% below benchmark, while delivering high-quality enterprise leads.

F5

Olga Royenko

Senior EMEA Marketing Campaigns Manager