Case Study: Yotpo achieves 3x ROI and higher-quality leads with LinkedIn Marketing Solutions

How Yotpo made content count on LinkedIn

Yotpo, a user-generated-content (UGC) marketing platform for eCommerce brands, needed to turn a broadly relevant product into high-quality leads and revenue. Broad, industry-agnostic targeting (e.g., marketing managers across all sectors) underperformed, so Yotpo’s challenge was to identify and prioritize the most profitable audiences.

Partnering with LinkedIn, Yotpo ran multiple focused Sponsored Content campaigns targeting US eCommerce companies and members of eCommerce-related groups, promoting high-value eBooks with lead-capture forms. The tactic boosted engagement and conversions — delivering over 1.2 million impressions, a 0.36% CTR, a 0.42% engagement rate and more than 3x ROI from converted opportunities.

Yotpo

Adi Palkovic

Acquisition & Lead Generation Director