Case Study: Bendigo Bank achieves 100x return on marketing investment in SMB growth opportunities with LinkedIn Marketing Solutions

Putting best practices into practice By telling its story at scale, Bendigo Bank drives pipeline opportunities worth 100x its marketing investment

Bendigo Bank, a major Australian bank based in Bendigo with 5,001–10,000 employees, faced the challenge of effectively telling its small-business banking story and generating high‑quality SMB growth opportunities at scale. The goal was to reach and engage business customers across the funnel while maximizing marketing ROI.

Bendigo implemented an integrated full‑funnel LinkedIn strategy—awareness through demographic targeting and branded video/single-image ads; consideration via lookalike audiences, engagement retargeting and carousel storytelling; and conversion using website retargeting, matched audiences and single-image ads with Lead Gen Forms. The campaign drove SMB growth opportunities worth 100× its marketing investment.

Bendigo Bank

Amy Goodes

Head of Marketing, Business & Agribusiness