Case Study: Ultimaker B.V achieves 4x target lead volume and 5x lower cost per lead with LinkedIn Marketing Solutions

Ultimaker builds the ultimate lead qualification machine on LinkedIn

Ultimaker, maker of the Ultimaker S3 desktop 3D printer, needed to find and educate likely 3D-printing advocates within SMBs, build awareness and a business case for the technology, address purchase barriers, and deliver fully qualified leads to sales. The core challenge was turning a technical, education-heavy purchase into high-quality, sales-ready leads at scale.

Working with agency Dept, Ultimaker ran a three-phase See–Think–Do program on LinkedIn using interest, industry and job-function targeting to reach engineers, retargeting and lookalike audiences, and integration with Google Analytics and 6 sense to optimize creative across Video Ads, Sponsored Content and Carousel Ads. The campaign achieved a 13.3% average CTR, generated 4x the target lead volume, reduced CPL to €31 (about 5x lower than prior campaigns) and produced Sales Qualified Leads at €69 each.

Ultimaker B.V

Nico Fagiolo

Digital Advertising Manager