Case Study: MHR achieves 68% increase in lead volume and 74% reduction in Cost Per Lead with LinkedIn Marketing Solutions

Brand investment pays off in lead generation

MHR, a Nottingham-based software developer with 501–1,000 employees, needed to convert brand awareness into measurable pipeline growth in a crowded HR and finance technology market. After refreshing its brand identity, the challenge was to efficiently reach decision-makers in HR, Payroll and Finance and penetrate a new customer segment of finance professionals.

MHR retargeted audiences from its awareness campaign and used Custom Segments, LinkedIn Groups and Member Skills to precisely target decision-makers, while prioritising mobile with vertical-first creatives. They paired Single Image Ads for top-funnel awareness with Conversation Ads and Lead Gen Forms for conversion, achieving 1.5M+ unique reach, a 68% increase in lead volume and a 74% reduction in cost per lead.

MHR

Jordan Rowson

Social Media Manager, Paid