Case Study: NowToBizness achieves 86% lower cost per lead with LinkedIn Marketing Solutions

Marketing to sales professionals at 86% lower cost per lead

NowToBizness is an Alicante-based e-learning provider (founded in 2020, 11–50 employees) offering sales training. As a young company, it needed to drive quality leads for its programmes and engage experienced sales professionals looking to upskill.

Using LinkedIn Marketing Solutions, NowToBizness built highly targeted audiences (job function, skills, years of experience, Groups, and “open to education” traits), ran a brand film to build awareness, and promoted a free training session with Lead Gen Forms to capture prospects. The campaign delivered an 86% lower cost per lead, a 1.75x Lead Gen Form completion rate, and a 3x clickthrough rate versus benchmarks.

NowToBizness

Alfonso Bastida

Co-Founder & Sales Mentor