Case Study: Highfive achieves dramatic lead conversion lift and 10x organic impressions with LinkedIn Marketing Solutions

Highfive Dramatically Impacts Lead Conversion and Cross-Channel Lift

Highfive, a Redwood City–based maker of simple video-conferencing hardware and cloud software, needed to break through a crowded market and reach IT and purchasing decision‑makers who weren’t actively searching for new providers. Their challenges were to expand ad scale, convert higher click-through rates into qualified leads, and refresh creative to drive better engagement and signups.

Partnering with LinkedIn Marketing Solutions, Highfive used targeted Sponsored Content, top‑of‑funnel campaigns, bold creative and A/B testing to reach IT, C‑suite and operations audiences. The program produced a 131% increase in CTR, significant gains in conversion rates, a roughly 2:1 ratio of direct and organic search leads to each incremental LinkedIn lead, and a 10× lift in LinkedIn organic impressions—prompting continued investment in LinkedIn as a primary channel.

HighFive

Clayton Pritchard

Growth Marketing Manager