Case Study: Dell achieves high-value engagement and nearly double industry-benchmark CTR with LinkedIn Marketing Solutions

Dell displays its star monitors in style on LinkedIn

Dell showcased its commercial monitors and client peripherals on LinkedIn to engage IT and business decision-makers as well as influential end-users, with the goal of building awareness, driving engagement and moving buyers through a full-funnel purchase journey while reinforcing its market-leader position across key EMEA markets.

Using always-on Sponsored Content and short video ads that foreground striking product visuals and research-backed messaging about ergonomics and productivity, Dell targeted IT, business leaders and end-users across the UK, France, Germany and the Netherlands. The campaign exceeded internal targets for impressions, views and high-value engagement, delivered a 0.52% CTR—almost double industry benchmarks—and produced a significantly higher revenue pipeline among digitally engaged audiences.

Dell

Silvia Herrero

Displays and Client Peripherals Marketing Lead EMEA