Case Study: Utah State University achieves high-quality graduate student recruitment and 20:1 ROI with LinkedIn Marketing Solutions

Utah State University attracts quality graduate students with targeted LinkedIn campaign

Utah State University's Jon M. Huntsman School of Business faced a competitive recruiting environment and needed to reach a limited pool of qualified, regionally based candidates for its MBA, MS in Management Information Systems, and MS in Human Resources—targeting recent bachelor’s degree holders and early-career professionals in Utah and Idaho.

By running LinkedIn Display Ads and Sponsored InMails precisely targeted by region, job title, degree and experience level, the school drove prospects to program landing pages and converted high-quality applicants. The campaign produced a 20:1 ROI, a 71% conversion rate for information requests, a 27.5% Sponsored InMail open rate, and an increase in tuition revenue.

Utah State University

Eric Schulz

Co-director of Brand Management and Strategic Marketing, Utah State University