Case Study: Monte Carlo achieves 800+ leads and rapid pipeline conversion with LinkedIn Marketing Solutions

How Monte Carlo targeted with precision by connecting LinkedIn and Metadata

Monte Carlo, a San Francisco–based technology company of about 200 employees, needed to tighten its ideal customer profile and speed up lead-to-deal cycles while reaching data leaders—directors, heads of data and data ops. The team’s challenge was to surgically target those personas and shorten lead turnaround to under three months, which they couldn’t achieve with other platforms’ targeting alone.

By combining LinkedIn’s native targeting and Sponsored Content with marketing partner Metadata and amplifying CEO thought leadership, Monte Carlo precisely reached its ICPs, moved leads to qualified opportunities in as little as 10 days, and generated over 800 leads from a single campaign. The effort delivered strong business impact: 58× ROI on influenced opportunities and 14.3× ROI on triggered opportunities, faster pipeline growth, and engagement from previously hard-to-reach target accounts.

Monte Carlo

Alysa Barth

Digital Marketing Manager