Case Study: University of South Australia achieves a 21% reduction in cost per application with LinkedIn Marketing Solutions

Driving undergraduate enrolments with a consistent brand presence

University of South Australia’s UniSA Online, a higher-education provider based in Adelaide, needed to boost undergraduate enrolments among mid-career professionals while clearly differentiating its brand and doing so cost-effectively.

Using LinkedIn’s audience targeting, UniSA Online ran an always-on, full-funnel campaign—mixing Video and Single Image Ads, A/B testing creatives, and retargeting engaged users—to guide prospects through the funnel. The approach reduced cost per application by about 21% and drove higher-quality leads with less reliance on heavy retargeting.

University of South Australia

Elle Martin

Marketing Manager