Case Study: WorkMotion achieves a 125% increase in conversion rate with LinkedIn Marketing Solutions

Testing, learning and succeeding on LinkedIn

WorkMotion, a Berlin-based internet company with 51–200 employees, needed to fuel ambitious international growth by generating a pipeline of high-quality, high-intent leads and demo requests. Expanding into multiple markets introduced varying regulatory requirements and work cultures, making it difficult to run effective, localised marketing campaigns using their prior lead-generation tactics.

Working with LinkedIn Marketing Solutions, the marketing team adopted a structured full-funnel approach—tracking engagement at every stage rather than focusing only on cost-per-lead—and created localised content informed by sales and prospect conversations. Using LinkedIn’s targeting and ad formats to nurture audiences from awareness to consideration to conversion, they significantly improved campaign performance, driving a 125% increase in conversion rate and a stronger pipeline of qualified leads.

WorkMotion

Jimena Mondragon

Head of Marketing