Case Study: FireEye achieves 17% conversion rate and $52 cost-per-lead with LinkedIn Marketing Solutions

FireEye Improves Conversions, Drives Dramatic Decrease in Cost Per Lead with LinkedIn Conversion Tracking

FireEye, a leader in intelligence-led security-as-a-service, needed to improve lead quality and lower cost per lead across its digital marketing mix. The company set a campaign goal of keeping CPL under $75 while increasing conversions from technology decision makers.

FireEye partnered with LinkedIn and agency Just Media to run Sponsored Content with LinkedIn Conversion Tracking, leveraging precise IT executive targeting, view‑through pixels, and AdStage-powered pacing. The campaign drove a 17% conversion rate, a $52 average CPL (beating prior benchmarks), and a 0.86% CTR—well above LinkedIn’s 0.3% benchmark—while Sponsored Content topped performance.

FireEye

Craig Chappell

Global Director of Digital Marketing