Case Study: NEC Corporation achieves precise B2B lead generation and 53,000+ followers with LinkedIn Marketing Solutions

Global Technology Leader Sees Results from Unifying its Approach to LinkedIn

NEC Corporation, a Tokyo‑headquartered global technology leader whose vision is to “orchestrate a brighter world,” faced a challenge: its wide‑ranging B2B offerings were hard to explain through mass advertising and fragmented social use, making it difficult to reach and engage the right overseas audiences and generate qualified leads.

NEC responded by unifying its LinkedIn strategy with a group‑wide policy, clear content guidelines and an operational plan that leverages precise LinkedIn targeting, Sponsored Content and Sponsored InMail. The structured content lifecycle and paid targeting drove stronger brand awareness and engagement, yielding more than 53,000 followers and a stream of marketing‑qualified leads with high conversion potential as NEC scales its global digital marketing.

NEC Corporation

Kensuke Takagi

International Advertising Group Expert Customer Relationship Management Division