Case Study: Pure Storage achieves 268% engagement growth and 271% more clicks with LinkedIn Marketing Solutions

How Pure Storage® Amplifies Employee Voices to Propel Page Engagement

Pure Storage, a Mountain View–based enterprise software company with about 3,000 employees, wanted to boost social traction and engagement by better activating its enthusiastic global base of employee advocates in ways that appealed to their personal goals while supporting business objectives.

By focusing advocacy on LinkedIn, training employees to build their personal brands, and publishing a consistent mix of content (technology, thought leadership, culture), Pure Storage drove a major uptick in sharing and interaction — delivering a 268% year‑over‑year increase in engagement rate, a 271% rise in clicks and shares, and a 54% increase in unique Page visitors while moving closer to a community-driven presence.

Pure Storage

Ian Wikramanayake

Social Media Manager