Case Study: LucaNet ASEAN achieves 53% conversion rate and 32X ROI with LinkedIn Marketing Solutions

How LucaNet ASEAN achieves 53% conversion rate with LinkedIn's Conversation Ads

LucaNet ASEAN, the Singapore arm of LucaNet AG (201–500 employees), provides financial performance management and consolidation solutions for companies with complex, multi‑entity finances. Their primary challenge was finding the right-fit prospects and decision makers—only organizations with certain size and overseas subsidiary structures need their consolidation product—so targeted outreach was critical.

Working with LinkedIn Marketing Solutions, LucaNet ASEAN used Conversation Ads to run a personalized pulse survey that funneled respondents into a webinar, supplemented by Sponsored Content and Lead Gen Forms. The campaign drove strong engagement and conversions—an 80% open rate, 24% click-to-open, a 53% conversion rate—and delivered a closed deal that equated to about 32× ROI on campaign spend.

LucaNet

Nicole Wang

Regional Marketing Manager