Case Study: Queen's School of Business achieves 300% increase in thought-leadership traffic and 450 Executive M.B.A. leads with LinkedIn Marketing Solutions

Promoting insightful business content on LinkedIn gives prospective students a taste of business school -- resulting in increased leads, awareness, and enthusiasm for their programs

Queen’s School of Business used its QSB Insight thought‑leadership platform to showcase the classroom conversations that define the school, but needed to raise awareness, increase attendance at Executive Education webinars, and generate leads for its Executive M.B.A. beyond its alumni network.

By using LinkedIn Sponsored Updates to promote QSB Insight content and webinars and targeted InMails to drive information‑session attendance, the school saw a 300% increase in traffic to QSB Insight, a 60% rise in webinar attendance, and 450 quality Executive M.B.A. leads, with strong sharing and high‑quality engagement.

Queen’s School of Business

Neil Bearse

Director of Marketing Queen’s School of Business