Case Study: Rocketlane achieves 34% more leads and 40x website conversion with LinkedIn Marketing Solutions (supported by Factors.ai)

Rocketlane saw 34% increase in lead generation using Factors.ai and LinkedIn integration

Rocketlane, a customer onboarding and Professional Services Automation (PSA) platform, needed a more dependable way to reach professionals in their current roles, accurately measure the ROI of LinkedIn ad campaigns, and gain actionable insights to optimize marketing performance across industries and titles.

By integrating LinkedIn Ads with Factors.ai (connected to Rocketlane’s CRM and Slack), the team improved targeting and tracking, generating 34% more leads and increasing website conversion from 0.1% to 3–4% (about 40x). Factors.ai also delivered real‑time insights and halved the time to measure LinkedIn campaign ROI, enabling Rocketlane to refine strategies and reallocate resources to the highest‑value channels.

Rocketlane

Steve Colberg

Head of Growth