Case Study: Percolate achieves quality leads and 91% higher clickthroughs with LinkedIn Marketing Solutions

Percolate generates quality leads and benchmark-beating clickthroughs using LinkedIn Sponsored Content

Percolate, a marketing operating system used by marketing, PR, legal and agency teams, needed to reach multiple buyer types across a complex sales cycle. The company’s challenge was to personalize messaging for diverse audiences, drive engagement with thought leadership content, and attract high‑quality leads.

Percolate used LinkedIn Sponsored Content with precise audience targeting and continuous creative testing to deliver personalized updates. The campaign made LinkedIn Percolate’s top lead source for downloaded content, produced an average clickthrough rate 91% above LinkedIn benchmarks (with top campaigns exceeding benchmarks by more than 4.5X), lifted engagement rates over 30% above benchmarks, more than tripled Company Page followers, and delivered as much as a 500% increase in lead generation after creative refinements.

Percolate

Chris Bolman

Director of Growth