Case Study: NICE achieves 5x target lead generation with LinkedIn Marketing Solutions

A LinkedIn Marketing Solutions Case Study

How NICE nurtured objective-beating results on LinkedIn

NICE, a global leader in cloud and on‑premise enterprise software used by over 22,000 organizations (including more than 80 Fortune 100 companies), needed to scale awareness of its Back‑Office solutions, engage high‑level decision‑makers across target sectors, and generate and nurture qualified leads.

NICE and agency Pravda Media Group ran Sponsored Content and Display Ads promoting thought‑leadership eBooks, used account‑based targeting and download forms to capture leads, and followed up with personalized InMail. The LinkedIn campaign delivered a 0.35% CTR and 0.41% engagement rate, engaged decision‑makers across 200 target accounts, and generated leads at five times the campaign objective.

Open case study document...