Case Study: Philips achieves 66% of earned media and 700+ social actions with LinkedIn Marketing Solutions

Philips generates 66% of earned media from video for Sponsored Content

Philips, a century-old healthcare innovator, wanted to boost awareness and drive engagement with customers and prospects—especially C‑suite decision-makers in the healthcare sector. Their objectives were to increase brand visibility and generate meaningful interactions with a niche professional audience.

They sponsored a series of emotionally driven videos around their manifesto “Health knows no bounds,” including patient journeys, case studies and testimonials, using LinkedIn Video for Sponsored Content to reach and engage healthcare leaders. The campaign drove strong performance: video accounted for 66% of earned media and generated over 700 social actions.

Philips

Johanna Mimoun

Digital Lead