Case Study: Spigit (idea management platform) achieves 7X ROI and higher‑converting leads with LinkedIn Marketing Solutions

Spigit Idea Management and LinkedIn Tapping Into Leads That Convert

Spigit is an idea-management platform used by millions worldwide to surface and develop ideas across enterprises. As a data-driven marketer, Spigit needed a digital channel that delivered not just leads but revenue—previous channels produced volume but few converts, so the team sought more granular targeting to improve lead quality and ROI.

Spigit turned to LinkedIn Sponsored Content and ran account-based campaigns using precise targeting (account, title, industry, level, geography), tailored assets (case studies, eBooks, webinars) and continual A/B testing. The effort delivered a 7X ROI, an overall lifetime CTR of 0.517% and engagement of 0.567% (with targeted verticals hitting ~0.759% CTR and 0.809% engagement), and reinforced that fewer, better-targeted leads can outperform high-volume campaigns.

Spigit

Lin Ling

Growth Marketer