Case Study: Agos achieves 2X follower growth and a thriving B2B digital community with LinkedIn Marketing Solutions

How Italy’s leading consumer lending company created a thriving digital community in response to the pandemic and is now looking into the future

Agos, a leading Italian consumer-lending company operating B2C and B2B2C through more than 20,000 partner selling points, faced a sudden loss of in-person engagement when the COVID‑19 pandemic halted face‑to‑face meetings with its retail and automotive partners. To rebalance human contact and keep partners engaged, Agos needed a fast digital alternative to maintain relationships and reinforce its brand in the market.

Agos launched Agos Partner — a digital-first content hub and LinkedIn Showcase Page — and used a coordinated organic-and-paid strategy with LinkedIn Marketing Solutions, an editorial calendar, and continuous testing to deliver timely industry insights (including an Automotive Market Overview) and keep the channel always on. The effort doubled follower count by August 2021, hit its follower target ahead of schedule, and attracted high-quality followers (59% senior decision-makers versus a 35% benchmark); the channel is now a permanent sales and marketing asset.

Agos

Alessio Cacciatori

Head of Trade Marketing