Case Study: PwC's Academy achieves 1000% ROI and high lead conversions with LinkedIn Marketing Solutions

PwC’s Academy Success Story LinkedIn Marketing Solutions

PwC's Academy, the talent and skills development arm of PwC, provides upskilling solutions across sectors and supported both public and private organizations. Its challenge was to launch the prestigious Chartered Financial Analyst (CFA) qualification in Saudi Arabia to upskill the local finance community while building on its reputation as a premium provider in the UAE.

Using LinkedIn’s mix of visual, informational and conversational formats—ads, events and organic content—PwC’s Academy targeted a relevant audience to drive awareness and leads. The campaign delivered a 38% conversion rate for the first CFA public training program, a 24% lead form completion rate, over 60,000 LinkedIn followers, and a 1,000% ROI.

PwC

Amanda Line

PwC Partner and PwC’s Academy Leader