Case Study: DP World achieves higher brand awareness and a 7.8-point lift in ad recall with LinkedIn Marketing Solutions

Telling a compelling brand story on LinkedIn

DP World, a global logistics provider, wanted to amplify its brand among senior business decision makers by leveraging its DP World Tour sponsorship and the Second Life Golf Ball initiative. The challenge was to expand marketing reach in key markets and build a clear measurement framework to prove impact with C‑suite and cargo‑owner audiences.

DP World ran a LinkedIn brand campaign using Sponsored Content and Sponsored Video targeted at decision makers and measured outcomes with a Brand Lift Study. Between January and September 2022 the campaign lifted ad recall by 7.8 points and aided brand awareness by 5.7 points, achieved a 2.3x higher engagement rate versus benchmark, and drove more than 7 million video views while telling a compelling story about inclusivity and logistics.

DP World

Arjun Jayan

Global Head of Partnerships, Group Communications