Case Study: ESSCA achieves rapid lead generation and €52,000 in course pipeline value with LinkedIn Marketing Solutions

LinkedIn transforms lead generation in a tight timeframe for ESSCA

ESSCA (Ecole Supérieure des Sciences Commerciales d’Angers) faced the challenge of filling places for a new Masters of Digital Management degree with only months to launch. The school needed to quickly raise awareness, communicate the program’s professional value, drive attendance at an introductory event, and generate applications within a tight timeframe.

ESSCA ran a LinkedIn campaign (late October–early December) targeting members with a bachelor’s degree and ≥3 years’ experience using Sponsored Content and a personalized Sponsored InMail from the program director, optimizing toward top-performing creative (including an L’Oréal testimonial). The effort drove a marked increase in enquiries, a 66% InMail open rate (3.5% CTR), Sponsored Content CTR of 0.47% (0.54% engagement) and produced €52,000 in pipeline value from prospects who first engaged on LinkedIn.

ESSCA

Déborah Poissonnet

Digital Communication Officer