Case Study: CA Technologies achieves exceptional engagement and audience growth with LinkedIn Marketing Solutions

CA Technologies Executes Exemplary Content Strategy on LinkedIn

CA Technologies, a Santa Clara–based enterprise software company with 13,000+ employees, needed to cut through intense B2B competition and capture the attention of influential decision makers. The challenge was to develop a creative, channel-specific approach that would stand out and reliably reach the right professional audiences on social platforms.

CA made LinkedIn a cornerstone of its strategy, building a Page of nearly 308,000 followers, an employee advocacy program of 3,000+ participants, and a hub-and-spoke model supported by Hootsuite to ensure consistent voice and performance tracking. Campaigns like “Modern Software Factory” (0.59% CTR, 0.75% engagement) and “STEM 10” (0.8% CTR, 1.1% engagement) exceeded LinkedIn benchmarks (0.35% CTR, 0.4% engagement) even though fewer than 5% of posts were sponsored, driven by data-led audience insights and high-quality content.

CA Technologies

Leslie Murdock

Digital Marketing Manager