Case Study: First Finance Institute achieves 10–15% conversion rates and lower cost-per-lead with LinkedIn Marketing Solutions

How FIRST FINANCE Institute is Scoring High by Using LinkedIn to Engage Prospective Learners

FIRST FINANCE Institute (FFI), launched in 2014 to deliver executive online finance certificates from top business schools to busy professionals worldwide, faced a common challenge: turning strong interest in lifelong learning into actual enrolments. With a target audience of career-driven, ambitious professionals, FFI needed a way to fast-track prospects through awareness, consideration and conversion in a crowded education market.

FFI leaned on LinkedIn’s precise targeting and a mix of Sponsored Content, Video Ads, Text Ads and Lead Gen Forms—integrated with its CRM for efficient retargeting and nurture—to drive and convert leads. The approach delivered a measurable impact: LinkedIn contributions helped achieve a 10–15% landing-page conversion rate, LinkedIn Lead Gen Forms produced a 46% lower cost per qualified lead versus other channels, Text Ads delivered a 40% lower cost per lead, and the program produced a positive ROI.

First Finance Institute

Che Mok

Chief Marketing Officer