Case Study: Autodesk achieves 15% improvement in cost-per-lead efficiency with LinkedIn Marketing Solutions

How Autodesk Used Retargeting and Conversation Ads to Supercharge Their ABM Campaign and Reach New Buyers

Autodesk, a leader in design and construction software, needed to accelerate high-intent accounts through the funnel for its Autodesk Construction Solutions business and reach new buyers as part of an account-based marketing push. The challenge was to engage target construction audiences more directly and move them from awareness to conversion faster.

Autodesk used LinkedIn Conversation Ads combined with website retargeting—targeting visitors to specific project-management pages and sending them tailored eBook offers—to drive conversions. The campaign outperformed benchmarks, improving cost‑per‑lead efficiency by 15% and increasing Lead Gen Form submissions by 28%, and proved more effective than other social channels while enabling scalable, personalized outreach from key team members.

Autodesk

Adam Higgins

Demand Generation Manager