Case Study: Association of Mutual Funds in India achieves 2x performance and 3x reach with LinkedIn Marketing Solutions

AMFI Masters LinkedIn’s Audience Strategy

The Association of Mutual Funds in India (AMFI) wanted to persuade more people to view mutual funds as a preferred investment option, requiring targeted reach and a contextual presence across every stage of the investor journey.

Partnering with LinkedIn, AMFI built an insight‑backed audience targeting strategy using the LinkedIn Insight Tag to deliver interest‑based, well‑timed content aligned to website visitor demographics. The approach doubled performance versus LinkedIn’s platform benchmark, tripled reach to their core audience, boosted engagement and share of voice, and earned the No.1 Content Marketing Score among BFSI peers.

Association of Mutual Funds in India

Punit Dharamsi

VP Marketing and Investor Education