Case Study: SDA Bocconi School of Management achieves 40% lower cost-per-lead and high-quality leads in 2 months with LinkedIn Marketing Solutions

Engaging hard-to-reach audiences on LinkedIn

SDA Bocconi School of Management, a Milan-based higher education institution (201–500 employees), needed to test LinkedIn as a marketing channel and drive enrolments for two niche Masters and executive programs that had proven hard to reach through traditional channels. The challenge was to attract qualified prospects from specific, hard-to-reach segments and demonstrate that LinkedIn could deliver measurable, recruitable leads.

Working with its media agency and LinkedIn Marketing Solutions, SDA Bocconi adopted a test-and-learn approach, refining targeting, continuously optimizing campaigns, and switching to LinkedIn Lead Gen Forms after A/B testing. In two months the campaign delivered a strong volume of high-quality leads at a cost-per-lead 40% below the target benchmark, with lead quality validated by the sales team.

SDA Bocconi School of Management

Marco La Torre

Senior Channel Marketing Manager