Case Study: Templafy achieves 81% year‑on‑year pipeline growth and stronger marketing‑sourced revenue with LinkedIn Marketing Solutions

Templafy supercharges marketing-sourced revenue on LinkedIn across the UK, US, Nordics and Germany

Templafy is a next‑generation document generation platform founded in Denmark and now serving 800+ organizations from Copenhagen and New York. To support international expansion and restore marketing as a meaningful revenue driver, the company needed a more robust LinkedIn marketing engine focused on priority markets: the UK, US, the Nordics and Germany.

Templafy aligned sales and marketing around tightly defined ICPs and target accounts, imported leads from LinkedIn Sales Navigator and DemandBase, and overhauled ad creative and messaging with extensive A/B testing as part of a full‑funnel LinkedIn strategy. The approach delivered an 81% year‑on‑year increase in pipeline, a 46% reduction in cost per opportunity, a 1.2x return on ad spend, and notable lifts in branded search (+30%), direct traffic (+14%) and webinar/event sign‑ups (+61%), while boosting brand awareness and engagement.

Templafy

Stefan R.M. Jensen

Vice President, Global Demand & Growth Marketing