Case Study: L&T Technology Services Limited achieves a $35M sales funnel and 8X engagement with LinkedIn Marketing Solutions

L&T Technology Services leveraged LinkedIn campaigns to generate a $35 million sales funnel

L&T Technology Services (LTTS) is a pure‑play engineering and R&D services firm focused on Smart Products, Smart Manufacturing and Smart Services. Facing the challenge of building mindshare in traditional North American and European markets, LTTS needed to engage a niche audience of Director‑level and above professionals across engineering, R&D, procurement and product management to generate high‑quality business leads.

LTTS deployed a phased LinkedIn strategy—ABM-driven awareness with insight‑led, industry‑specific content, followed by Sponsored Updates and LinkedIn Lead Gen forms, plus a dedicated campaign site and multi‑format thought leadership. The approach delivered strong outcomes: an 8× engagement rate versus benchmark, an average lead completion rate of 28% (peaking at 40%), a modest cost‑per‑lead (~$39.93), and a combined sales funnel of approximately $35 million.

L&T Technology Services Limited

Samir Bagga

Chief Marketing Officer