Case Study: WalkMe cuts lead generation costs by 51% with LinkedIn Marketing Solutions

WalkMe, Israeli Digital Adoption Platform (DAP), brand Awareness cuts lead gen costs by more than half

WalkMe, a Digital Adoption Platform that helps organizations improve employee and customer interactions with technology, sought to reach HR professionals to raise brand awareness and showcase its onboarding and training benefits. The challenge was to engage this specific persona effectively and improve the quality of inbound leads.

By running tailored video and sponsored content campaigns on LinkedIn with precise HR-focused targeting, WalkMe increased awareness and attracted higher-quality leads. Results showed lead generation costs fell by 51.3%, click-to-lead conversion rose 113.7%, CTR improved 78.5%, and lead open-to-complete rates grew 51.4%.

WalkMe

Daniel Malovani

Growth Marketing Lead