Case Study: Marketo achieves 46% more event registrations and engages diverse audiences with LinkedIn Marketing Solutions

Marketo engages a diverse set of audiences with LinkedIn

Marketo, a marketing automation provider, needed a way to deliver tailored content to a diverse set of prospects and keep them engaged through long sales cycles. The team had to demonstrate enterprise-grade capabilities to large companies while showing ease of use to smaller businesses, and also wanted to drive registrations for a major online event.

Marketo used LinkedIn Sponsored Content to share industry-relevant tips and resources and Sponsored InMail to send concise, personalized event invitations to senior-level marketers in target industries. The combined approach deepened engagement across the funnel, improved ROI metrics, and helped Marketo exceed its event registration goal by 46%.

Marketo

Mike Tomita

Senior Manager, Web Marketing