Case Study: UiPath achieves 67% lead generation completion rate and 25% CTR lift with LinkedIn Marketing Solutions

For UiPath, a little more conversation drives a lot more action

UiPath, a leader in robotic process automation (RPA) enterprise software, needed more qualified leads to sustain its record growth. The company identified an opportunity to re-engage website visitors who had shown interest but hadn’t converted during prior acquisition campaigns.

UiPath retargeted those non-converted visitors using LinkedIn Matched Audiences and Conversation Ads — message-style ads in LinkedIn Messaging with customizable CTAs directing people to RPA research, product info, a trial, or a sales rep. The campaign produced a 67% lead completion rate and boosted click-through rate to landing pages by 25%.

UiPath

Maria Voloh

Director of Global Digital Marketing