Case Study: Eftsure achieves a 40% reduction in cost per lead with LinkedIn Marketing Solutions

Eftsure sees a 40% reduction in cost per lead with Dreamdata - LinkedIn Conversions API connector

Eftsure is a Sydney-based FinTech that uses LinkedIn Ads to target CFOs and finance teams, but as it scaled it struggled to tie ad activity to offline behavior and revenue. The team needed better measurement and attribution to understand how campaigns drove leads, pipeline and closed deals.

By connecting LinkedIn Ads to Dreamdata’s LinkedIn Conversions API (and integrating with HubSpot) Eftsure gained full‑funnel visibility and offline conversion tracking. The change cut cost per lead by 40%, lifted ROAS by 10%, and increased marketing’s proven pipeline contribution from about 15–20% to roughly 35–40%, enabling clearer ROI conversations and justified investment in brand and full‑funnel strategies.

Eftsure

Luke Fielding

Head of Demand Generation