Case Study: Plexus (legal transformation company) achieves 20% uplift in monthly sales qualified leads with LinkedIn Marketing Solutions

How legal transformation company, Plexus, achieved a 20% increase in monthly sales qualified leads

Plexus, a Melbourne-based legal transformation company, helps enterprise legal teams do more with less through technology and access to world-class talent. Faced with a crowded market, Plexus needed to precisely identify senior in-house legal decision-makers while filtering out non-buyers who engage for academic or career reasons.

Plexus leveraged LinkedIn’s precise targeting with Sponsored Content and Lead Generation Forms, integrated with Marketo and Salesforce, to capture high-quality leads at scale. In six months this drove a 20% uplift in monthly sales qualified leads, a 30% increase in lead velocity, a 50% reduction in cost-per-lead versus landing pages, about a 9% higher MQL-to-SQL conversion, and saved roughly two hours per day on data management — with initial LinkedIn leads already progressing to closed deals.

Plexus

Max Pfeifer

Marketing Optimisation Manager