Case Study: Renault achieves rapid, highly engaged French B2B audience growth with LinkedIn Marketing Solutions

Renault ignites home market advantage on LinkedIn

Renault, the French automaker, sought to deepen engagement and loyalty with B2B buyers in its home market. The brief was to build an engaged audience in France, reinforce a distinct French brand identity, deliver tailored content for fleet buyers and SMB user-choosers, and promote market-specific models such as the Renault Talisman.

Renault launched a localized Renault France Showcase Page on LinkedIn and ran targeted Sponsored Content (news, product features, video, photography) plus Sponsored InMail to reach fleet managers and SMB decision-makers. The campaign exceeded benchmarks with a 0.47% click-through rate and 0.59% engagement rate, grew the Showcase Page to 7,000 followers in seven months, and achieved 38% open rates on Sponsored InMail, with vehicle-focused visuals and concise copy driving the best results.

Renault

Sophie Heliot

Media Manager France