Case Study: Refinitiv achieves 34% higher CTR and 96% lower CPL with LinkedIn Marketing Solutions

Effective full-funnel strategy using LinkedIn results in 34% higher CTR and 96% lower CPL for Refinitiv

Refinitiv, a London‑based financial market data and infrastructure provider serving 40,000+ institutions globally, needed to move beyond top‑of‑funnel awareness on social media to generate higher‑quality B2B leads and improve sales conversion. The challenge was to integrate messaging, targeting, technology, data and user experience to raise click‑through rates and deliver more accurate, actionable leads.

Partnering with LinkedIn, Refinitiv adopted a full‑funnel approach using Sponsored Content, ABM/Matched Audiences, Lead Gen Forms, A/B testing and marketing‑automation integration. The campaign delivered a 34% higher CTR, cut cost‑per‑lead by 96%, improved campaign CTRs (e.g., 0.47%→0.65% and 0.82%→1.19%), achieved a 0.98% CTR and 12.1% conversion on carousel ads with Lead Gen Forms, and fed leads directly into sales for faster, context‑rich follow up.

Refinitiv

Aubrey Lin

Social Marketing Lead - APAC