Case Study: Kinvey achieves 38% more leads and a 65% lower cost per lead with LinkedIn Marketing Solutions

Sharing targeted content through Sponsored Updates allowed Kinvey to significantly increase high-quality leads for their business

Kinvey, a backend-as-a-service provider that helps companies build enterprise-grade mobile apps, needed a new source of high-quality leads. Its two distinct audiences—mobile-focused enterprise IT specialists and businesses that must quickly deploy apps—were hard to find and required different, precisely targeted content like e-books, guides, and presentations.

Kinvey used LinkedIn Sponsored Updates to deliver tailored content directly into members’ feeds across desktop and mobile, continuously A/B testing creative and routing responses into a lead nurture program. The campaign produced 38% more leads at a 65% lower cost per lead than other social channels, improving engagement and feeding qualified prospects into sales.

Kinvey

Lauren Pedigo

Digital Marketing Manager at Kinvey