Case Study: Noodle.ai triples qualified leads and achieves 3X lead-gen ROI with LinkedIn Marketing Solutions

How Fast-Growth Startup Noodle.ai Uses LinkedIn to Scale Marketing Initiatives

Noodle.ai is an Enterprise AI-as-a-Service startup (San Francisco, ~200 employees) that helps large companies recover lost sales, cut costs, and reduce waste across supply chains. Because its target buyers are C-level executives at very large, hard-to-reach organizations, building awareness and traction with that audience was a primary challenge as the company scaled.

After a Series B, Noodle.ai expanded its marketing team and integrated LinkedIn’s sales and marketing solutions, aligning paid and organic efforts and continuously optimizing via analytics. LinkedIn quickly became a core pipeline source—about 40% of marketing qualified leads—with leads tripling, 3x better lead-gen ROI versus other methods, and paid content click-through rates 2–3× industry norms; the channel also proved more cost-efficient than events and helped surface potentially the company’s largest deal.

Noodle.ai

Gail Moody-Byrd

Chief Marketing Officer