Case Study: Hublot achieves greater luxury-market reach and 70% lower CPM with LinkedIn Marketing Solutions

Swiss luxury watchmaker Hublot expands online presence thanks to precision LinkedIn campaign

Swiss watchmaker Hublot, part of LVMH and known for ultra‑premium timepieces and global boutiques, needed a digital advertising solution to reach a very specific “hyper‑luxury” audience with real purchasing power. The challenge was to target affluent, watch‑interested customers accurately and drive qualified traffic to Hublot’s site.

Hublot ran an always‑on LinkedIn campaign featuring rotating single-image and carousel ads for 4–8 strategic timepieces, using precise LinkedIn targeting and ongoing A/B testing with monthly optimizations. The campaign boosted engagement and site traffic, improved Hublot’s share of voice in the luxury market, delivered click‑through rates 60–100% above benchmarks, and reduced cost per thousand impressions by 70%.

Hublot

Jonathan Mohammed

Digital Media Manager