Case Study: Ogilvy Consulting achieves 120,000+ views and 35,000 sign‑ups for a 15‑hour global LinkedIn Live event with LinkedIn Marketing Solutions

Nudgestock takes behavioural science global with LinkedIn Live

Nudgestock, the eight‑year‑old behavioural‑science festival from Ogilvy (founded by Vice‑Chair Rory Sutherland), faced the loss of its in‑person Margate event when Covid‑19 struck. Organisers needed to pivot quickly: recreate the festival as a virtual experience, shift from ticket sales to driving free sign‑ups and views, and generate high‑quality global engagement while turning the event into reusable content and client conversations.

Ogilvy rebuilt Nudgestock as a 15‑hour TV‑style marathon streamed on LinkedIn Live and YouTube, featuring 35+ speakers, a mix of live and pre‑recorded talks, interactive Zoom “side‑tents” and professional motion graphics. The broadcast ran with virtually no interruptions, drove 35,000+ mailing‑list sign‑ups, 120,000+ views, raised over £8,000 for the Red Cross, and demonstrated how virtual events can vastly scale reach and reshape future marketing and consulting opportunities.

Ogilvy Consulting

Rory Sutherland

Vice Chairman